Senior marketing leadership and hands-on AI — in one partner.
Zavlab 32 Kft. is led by its founder and managing director, Aleksandr Zavialov — a marketing and growth leader with 10+ years in fintech and digital ecosystems. He has owned go-to-market, user acquisition and retention, marketing analytics, and international expansion across LatAm, EU, APAC, MENA and CIS, and applies AI tools actively in day-to-day work.
Built and launched the marketing function for the entire product ecosystem from scratch. Successful go-to-market for 8+ new products with measurable metric growth. Hit target CAC across core channels while entering new regions. Built predictive ROI/LTV models and automated dashboards in Power BI.
Built the brand from zero into a recognized market player. Scaled AUM ×20 through durable acquisition funnels at optimized CAC. Lifted LTV ×5, launched CRM from scratch, grew FTD-to-active conversion by 40%. GTM for EU, LatAm and APAC.
Doubled key product metrics (Net Profit, ARPPU, LTV, Retention, Active Users YoY). Built a 20+ person marketing team (SEO, PPC, SMM, Influencer, Design). Managed $300k+/month budgets with an ROI focus; launched an events function.
To help companies grow through sound marketing strategy and the integration of AI into marketing and business processes — turning scattered tasks into managed, measurable solutions. Sound strategy is also a tool for resilience: it helps companies use budget, team time and ad investment more efficiently, cut costs through AI optimization, and make decisions on data — supporting long-term, resource-efficient (ESG-aligned) growth.
Budapest is a deliberate choice. Hungary offers the EU's lowest corporate income tax (9%) and a small-business regime (KIVA) suited to a lean company, full access to the EU single market and Schengen, and a growing tech/fintech/digital startup hub that matches our clients and focus. A central-EU base supports the in-person meetings that hybrid consulting requires.