Insights
Notes on marketing strategy, AI integration, and what's working in the EU market.
The marketing–AI gap: why strategy still wins
AI is everywhere in marketing — and that's exactly why strategy matters more, not less. Here's where the real leverage is now.
6 min read
MarketInside Europe's €118.9bn digital ad market
Europe's digital advertising market hit €118.9bn in 2024, growing 16%. Here's what's driving it — and what it means for growth-stage companies.
5 min read
How we workRetainer vs. project: choosing the right consulting model
Should you hire marketing help on a monthly retainer or a fixed project? A practical framework for growth-stage teams.
5 min read
AI & OperationsAI process optimization for lean marketing teams
AI's biggest near-term payoff often isn't flashy campaigns — it's quietly rebuilding the workflows that slow your team down.
6 min read
Hungary & EUWhy Budapest is an underrated base for an EU consultancy
Low taxes, EU and Schengen access, and a growing tech hub — why Hungary is a deliberate choice for a marketing and AI firm.
5 min read